About us: SSD COMPANY LIMITED
The pursuit of human technology
SSD COMPANY LIMITED was founded in 1995 with a vision of bringing innovative or new-generation products into the world. In fact, our company name “Shinsedai” means “new generation” in English. In the seventeen years since inception, SSD has remained faithful to its original founding spirit, and has consistently developed new products and new element technologies that possess both immediate as well as potential value.
The core technology of our company is the XaviX® multiprocessor chip that was born from the creative minds at SSD. The revolutionary XaviX® processor is the heart of the XaviX® System and provides the foundation for an unlimited variety of products like interactive sports, fitness, education and music.
SSD developed the XaviX® System with a view to providing consumers with high-performance products based on sound, video and innovative Technology. The core concept of SSD XaviX® Technology is its focus on people. XaviX® Technology transcends the realms of hardware and software to deliver a rich and enjoyable experience to everyone.
Using a revolutionary design approach, SSD XaviX® single-chip multi-processor is embedded in each system cartridge, so that the newest generation Technology is seamlessly delivered. Realistic Controller devices (included with each game or application) provide you with the most advanced interactive experience on the planet!
Mission & Vision
The key Mission of SSD COMPANY LIMITED is to bring a smile to the face of everyone, everywhere. To achieve this Vision, SSD created XaviX® Technology and the XaviX® System, a lifestyle system.
The goal of SSD COMPANY LIMITED is to deliver enrichment, enjoyment, and emotion to people worldwide. Each and every member of the SSD team strives to meet this goal with all of our products.
Our core values are:
- To bring Happiness to People through the development of products that contribute to sustained or improved quality of life.
- To give back to Society in such a way that SSD contributes to human evolution.
- To change the way People think by proving the unthinkable is doable through our Technology.
Our Vision is to contribute to society by creating innovative, new-generation products that utilize technology to deliver enrichment, enjoyment and social interaction to people worldwide.